About

Welcome to Summer Day Fishing Co., where our passion for fishing runs deep. We are a fishing company dedicated to helping people catch fish and grow as individuals.

 

For us, fishing is more than a hobby; it's a way of life. We believe there are endless parallels between fishing and life and that countless life lessons can be learned on the water. We started this company believing every angler can find a healthier, happier, and better life through fishing. Whether you're a seasoned pro or a beginner looking to cast your first line, we are here to support you on your fishing journey.

 

Nearly all of our products are handmade here in Michigan and we test our designs before they are made available for sale. Our commitment to you is that we will never sell you anything that we wouldn’t use ourselves. Some companies are in the business of using lures to catch fishermen; we are in the business of helping fishermen use lures to catch fish.

 

With a background in business and marketing consulting as well as Personal Training and Self Development coaching, John Jay Thomas is always ready to share his insights, tips, and tricks to help you to not only improve your fishing skills but become the version of yourself you always believed in.

 

Whether you're looking to gear up for your next fishing expedition or looking to find deeper meaning out on the water, we've got you covered.